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Meta Ads Tracking in the CRM

How to connect Meta Ads click-to-WhatsApp to your CRM pipeline and measure ROI per campaign.

05/03/2026•5 min•Por Equipe Uzz.Ai
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Meta Ads Tracking in the CRM

UzzApp can automatically identify which Meta Ads ad originated a WhatsApp conversation and record this information in the CRM contact.

How the tracking works

  • Meta sends a referral parameter when the customer clicks a Click-to-WhatsApp ad.
  • UzzApp captures this parameter and records the ad name, campaign and ad set.
  • This data appears in the contact and CRM card.
  • Reports show conversions and cost per lead by campaign.

How to configure

  1. 1Your Meta Ads campaign must use "Click to WhatsApp" as the objective.
  2. 2Use the same WhatsApp number connected to UzzApp in the ad.
  3. 3No additional configuration needed — UzzApp captures the referral automatically.
  4. 4View data in: CRM → Analytics → Ads Report.

Want to configure automations?

Use CRM automations to automatically move leads through the pipeline.

Automations →